What’s happening in the CX world?

Want to stay up to date with everything going in the world of CX and EX? You’ve come to the right place!

Why is customer journey mapping important?

The customer journey is an integral element to understand customer experience effectively and gain advantages from it. It is the sum of different stages through which a customer passes, beginning from the first encounter with the brand until the post-purchase...

The Future of Customer Experience (CX) in the COVID-19 Era

Now more than ever we live in an ever-changing business environment and also businesses face this pandemic like never before. The COVID-19 pandemic has focused new attention on customer experience.  How can companies wisely move forward into the new normal, while...

Customer journey is taking over

‘Customer is the King’ and no one’s kidding about it. In an era where the business world is a spectrum of intense competition, every organization must strive to survive by utilizing the best strategies available out there. Even though you might already be aware of...

AI is still a utility of the few

Artificial intelligence (AI) is not only popular in headlines these days – but there is also an increasing number of published research papers on subjects pertaining to AI, making it an all-round hot topic. Although there is a lot of hype and anticipation about...

Why is customer journey mapping important?

The customer journey is an integral element to understand customer experience effectively and gain advantages from it. It is the sum of different stages through which a customer passes, beginning from the first encounter with the brand until the post-purchase...

Customer journey is taking over

‘Customer is the King’ and no one’s kidding about it. In an era where the business world is a spectrum of intense competition, every organization must strive to survive by utilizing the best strategies available out there. Even though you might already be aware of...

AI is still a utility of the few

Artificial intelligence (AI) is not only popular in headlines these days – but there is also an increasing number of published research papers on subjects pertaining to AI, making it an all-round hot topic. Although there is a lot of hype and anticipation about...

How to turn feedback into sales?

Great sales representatives and marketing managers understand the importance of customer feedback and how it helps them to build a brand, create loyalty, and make sales. But many of us tend to use positive feedback as a way to reinforce our decisions and look at...

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