Ilmainen webinaari: Mitä NPS:n jälkeen? Tunnekokemus valtaa markkinoita suositteluindeksiltä

Ilmainen webinaari: Mitä NPS:n jälkeen? Tunnekokemus valtaa markkinoita suositteluindeksiltä

Webinaari saatavana nyt tallenteena!

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Teknologian kehittyessä entistä nopeampaa, asiakaskokemuksesta ja sen johtamisesta on tullut tärkein pitkän aikavälin kilpailuetu, jota myös halutaan johtaa ja mitata. Sen vuoksi mittaamisesta on tullut suositumpaa kuin koskaan, eikä syyttä. Teknologian nopeassa kehityksessä vain harvat yritykset pystyvät kilpailemaan puhtaasti teknologian pohjalta ja jättämään asiakkaan huomiotta. Asiakaskokemus on uusi kilpailuetu, joka ratkaisee sen, pysytkö kilpailussa mukana vai et.

Ongelma on se, että vaikka ostokäyttäytyminen on muuttunut tunne-, kokemus- ja asiakaspolkuvetoiseksi, mittaamme asiakaskokemuksia yhä kuten 70-luvulla. Liiketoiminta ja ennen kaikkea asiakas muuttui, mutta me jäimme viime vuosituhannelle.

Jos luet tätä, olet todennäköisesti samaa mieltä.

CX Forumilla on ilo esitellä, ensimmäinen suomenkielinen webinaarimme, jossa mukana keskustelemassa kaksi tunnekokemuksen suomalaista pioneeriä, Minna Killström ja Jaakko Männistö. Käymme läpi mitä on tunnekokemus, miksi se on tärkeää juuri sinun liiketoiminnalle ja miten sitä voi johtaa ja mitata. Minnan ja Jaakon käytännönläheinen lähestyminen aiheeseen on saanut kiitosta ja vetänyt maailmalla suuria yleisöjä.

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Tässä webinaarissa opit:

  • Miten ostopäätösten teko on muuttunut tunnelähtöisemmäksi
  • Mitä tunnekokemus on ja miksi se on tärkeää juuri sinun liiketoiminnallesi
  • Kuinka kerätä tietoa tunnekokemuksesta
  • Mitä mittareita meidän tulisi käyttää tunnekokemuksen analysointiin
  • Mitkä ovat tunnekokemuksen yleisimmät sudenkuopat ja miten välttää ne

>> Katso ilmainen tallenne täältä

Be there or be square: ke 24.11, klo 15.00-16.00

Ilmainen webinaari: Mitä NPS:n jälkeen? Tunnekokemus valtaa markkinoita suositteluindeksiltä

>> Katso ilmainen tallenne täältä

Puhujista:

Minna Killström Linkedin

KTT, Tietokirjailija ja asiakaskokemuksen ammattilainen
Minna Killström on ihmisistä ja tunteista kiinnostunut asiakaskokemuksen kehittäjä ja asiantuntija. Hän on työskennellyt liiketoiminnan kehityksen, konsultoinnin ja markkinoinnin parissa. Minna on myös strategiaviestinnän vastaanottamisesta väitellyt kauppatieteiden tohtori.

Jaakko Männistö Linkedin

Palkittu CX johtaja, Founder, Tutkija
Jaakko on startup-yrittäjä ja kansainvälisesti palkittu asiakaskokemuksen mittaamisen ammattilainen kasvuyhtiö Feedbacklyssä sekä Suomen suurimman yrittäjien digitaalisen yhteisön Yrittäjä.io:n perustaja. Hän on myös Emotional Value Index eli EVI® -mittariston kehittäjä ja tunnemittaamisen globaali edelläkävijä sekä yksi CX Forumin perustajista.

Tämän webinaarin järjestää CX Forum yhdessä kumppaneiden kanssa Yrittäjä.io, Carepage ja Feedbackly.

Enjoy the free replay:

Why Your Business Should Measure Emotional Experience

Why Your Business Should Measure Emotional Experience

There’s no doubt that emotions play a significant role in our purchasing behaviors. All of us have made at least one impulsive purchase in our life because it made us excited or happy. Similarly, we have also walked away or given up purchasing due to negative emotions.

For businesses, this emotional gratification or dissatisfaction is a treasure trove of customer data, and in this article, I will explain why! 

What is Emotional Experience?

Emotional Experience (EE) looks at how customers feel about your brand and its product(s). While customers can experience different emotions throughout the customer journey, EE looks at the overall emotional perception. Measuring emotional experience can help businesses elevate customer experience and generate more revenue. 

How to Measure Emotional Experience?

The idea of measuring emotions might sound like a surreal concept. But, fortunately, there’s a standardized way to measure them, and it works! The Emotional Value Index (EVI®) is the metric that measures customers’ emotions at various touchpoints as well as the entire customer journey. The EVI® survey asks customers and leads to specify the emotion they feel at different stages. For this, you need to select a common set of emotions associated with buyers, track the responses, and derive a value using the EVI® formula. If you want to learn more, click here

Why Should a Business Measure Emotional Experience?

  1. It can be used on any level of CX measurement 

One of the main benefits of EVI®, when compared to other KPIs, is its versatility. You can apply it both at the micro and macro-level and gain valuable insights into customer behavior. At the micro-level, it can be used to assess the quality of individual touchpoints and understand individual customer relationships. It is a vital tool for businesses to provide personalized experiences. At the macro-level, it gives you a holistic view of your brand, which will show how your brand is perceived in one glance.

  1. It can be measured throughout the customer journey 

Unlike NPS, which is suggested to be used only post-purchase, EVI® surveys can track customer behavior from the moment they come in contact with your store until the end. EVI® can be applied at any touchpoint or phase in the customer journey as customers deal with emotions from beginning to end. The ultimate goal is to induce a consistent or near consistent influx of emotions in customers as they move from one stage to another. You also streamline the measure of CX by using one metric to track all stages, and it avoids the disparity that brands face when using separate metrics for each phase. 

  1. It gives you a deeper insight into why people take specific actions 

Emotions govern our purchasing behavior, and when they are downplayed by pain points or elevated by fabulous service, we take different actions. Through EVI®, you understand what compelled the customer to choose your brand, ditch their cart halfway through, or come back for another purchase. Thanks to the very exact emotions that are measured, EVI® makes it easier for brands to adapt to customer requirements and serve their best interests. It would also help you upsell better by understanding different customer personas and targeting those who prefer premium or combined purchases. 

  1. It can be enriched with your sales data for better revenue 

Integrating the EVI® data with your sales data can help you understand the correlations of different emotions with revenue. EVI® analytics will help you identify what emotions drive the highest sales and focus on delivering a high-quality service that triggers the specific emotion. These actionable insights are vital for any business that strive to generate more revenue with happier customers. Similarly, EVI® also helps brands understand the true cost of dissatisfied customers.Did you know that customers who feel positive emotions towards your products and services spend up to 40% more compared to those who feel negative? This is groundbreaking and makes it a no-brainer that Emotional Experience measurement is important. If you would like to learn more about it, I also suggest checking out this very comprehensive free ebook about Emotional Experience and EVI®.

-Jaakko

Free Webinar: Spotting Opportunities From Positive And Negative Feedback

Free Webinar: Spotting Opportunities From Positive And Negative Feedback

Recording now available!

>> Enjoy your free recording here

One of the biggest questions regarding the collection of customer feedback is: How can you make customer feedback work for your business?

In this webinar, we will tackle this question and help you understand how to collect quality data from your customers, how to spot opportunities from your happy and unhappy customers in order to drive sales, boost customer loyalty, and reduce churn.

Join us on October 27th to learn about how to spot sales opportunities as well as how to reduce churn using your customer feedback.

This webinar is brought to you by CXforum partners Carepage and Feedbackly.

>> Enjoy your free recording here

In this webinar you will learn:

  • How to collect quality customer feedback
  • Spotting opportunities from positive and negative feedback
  • Using what you find out from customer feedback to drive sales, boost loyalty image, and reduce churn

Date: Wednesday, October 27th
Time: 9 AM EST (UTC -4)/4 PM EEST (UTC +3)
Running time: 45 min

PS! No worries if you are not able to attend in real-time. Register now and we’ll send a recording afterward!

>> Enjoy your free recording here

About the speaker:

Troy Woodson

Troy is Director of Customer Acquisitions at Feedbackly, one of the most flexible Customer Experience management platforms available. The Feedbackly team has helped many industry leaders across the world succeed with their CX programs and become CX front-runners. Among the many, they have helped the City of Helsinki, Merck, Innovasport, the Australian Government, Banregio. Troy will share his experience and the learnings of Feedbackly about how winning companies use their customer feedback to increase sales and reduce churn.

Enjoy the free replay:

Free Webinar: Using Your Customer Feedback To Increase Revenue

Free Webinar: Using Your Customer Feedback To Increase Revenue

Recording now available!

>> Enjoy the recording of the webinar here

Reputation’s CX Strategy Director, Chris Sparling will look at where CX sits in 2021’s ever-evolving world. How can businesses of all sizes use the omnichannel feedback of their customers, from both structured and unstructured sources, to improve their operations and turn these improvements into directly attributable revenue?

And what are the other reasons why businesses would want to do this? The experiences of your customers can also be used to attract new customers and help to showcase your brand online; Chris will also cover how brands can truly understand the insight behind the feedback, and use that insight to attract new customers to continue growth, and look into some of the common challenges when it comes to monetising feedback.

Join us on September 22nd to learn about the connection between your customer feedback and your business reputation, and how CX leaders turn this customer feedback into attributable revenue.

This webinar is brought to you by CXforum partners Reputation, Carepage and Feedbackly.

>> Enjoy the recording of the webinar here

In this webinar you will learn:

  • How to optimise your reputation and online presence
  • How to leverage customer feedback to increase revenue
  • How to manage customer feedback and CX at scale
  • How to truly understand the insight behind the feedback
  • Challenges with monetising feedback and some tips on how to make it happen

Date: Wednesday, September 22nd
Time: 9 AM EST (UTC -4)/4 PM EEST (UTC +3)
Running time: 45 min

PS! No worries if you are not able to attend in real-time. Register now and we’ll send a recording afterward!

>> Enjoy the recording of the webinar here

About the speakers:

Chris Sparling, CX Strategy Director at Reputation

Chris Sparling is a 15-year veteran of the Customer Experience sector. Chris gets the most satisfaction from helping others find solutions that make them more successful, and situations where he can apply his skills to many situations. Chris has extensive experience within Retail, Hospitality, Automotive, Travel, Call Centres, and Digital/Technology sectors, in a range of businesses. Some of Chris’ key strengths and experience lie within CX strategic planning, CX program design, strategic relationship building, storytelling through data insights, sales pitching, SaaS, client relations and big data. His last role was at InMoment where he held a number of roles across a 10-year stint with the business. In his current role, Chris works with Reputation as their CX Strategy Director, and has been with the Silicon Valley-headquartered business since September 2020. He lives in Derbyshire, the UK with his wife and two daughters.

This webinar was live on September 22nd, 2021. We are happy to see the interest in the topic was big. Huge thanks to all the registrants and participants!

Enjoy the free replay:

Free eBook: Emotional Value Index (EVI®) – The Next Big Thing in CX Since the NPS

Free eBook: Emotional Value Index (EVI®) – The Next Big Thing in CX Since the NPS

We know CX matters when it comes to sales. Today, a whopping 46% of consumers say that customer experience is the main driver of the purchase decision whereas pricing is only 20%. But what is the main driver of customer experience? Emotions.

Emotions are the key drivers that ultimately determine whether we buy or not. They comprise the most vital part of the customer experience: Everything from customer satisfaction to the willingness to recommend is tied to them. Furthermore, once we’ve decided to buy, we choose which company to do business with based on the experience and the emotional drivers behind it.

The research done by Mr. Colin Shaw and his team from the London School of Economics shows that rather than focusing solely on NPS and CES, you need to shift your attention to creating emotions that you want to elicit throughout the customer journey and find a way to measure them. 

This led to the creation of the EVI® or the Emotional Value Index. The Emotional Value Index (EVI®) measures the level and types of emotion that drive your sales. It automatically delivers invaluable data and insight which can be used to optimize your business to drive better results.

This ebook is created by CXforum and Feedbackly.

From this ebook you will learn:

  • What is Emotional Experience and why it is important
  • What is the Emotional Value Index (EVI®)
  • How to measure Emotional Experience and EVI®
  • How to calculate EVI®
  • What can you learn from the EVI®

The ebook also includes links to additional free resources about Emotional Experience and EVI®!

Download your free ebook here:

Free Webinar: How Winning Companies Turn Customer Experience Data Into Action

Free Webinar: How Winning Companies Turn Customer Experience Data Into Action

Recording now available!

>> Enjoy the recording of the webinar here

Measuring CX is more popular than ever, but only a few businesses are following the main principles of Customer Experience Analytics and actually getting valuable insights from the customer feedback gathered. It doesn’t need to be that difficult and we have invited two experts to show you how simple it can be!

We have invited a Customer Experience professional and an expert in world-class reporting to show how leading businesses around the world ensure that customer feedback they are gathering is easy to understand and actionable. They have found 7 principles that the winners are following (and you should follow) to make sure that everyone from your web store manager to C-Suite is able to make sense of your CX data and use it in decision-making.

Join us on August 31st to find out the main rules of Customer Experience analytics that leading companies around the world are following to make customer feedback actionable on any level of a company, from C-Suite to a store manager.

This webinar is brought to you by CXforum partners Cumul.io, Carepage and Feedbackly.

>> Enjoy the recording of the webinar here

In this webinar you will learn:

  • 7 principles that winning companies are following to keep their customer feedback actionable
  • How & why to present CX data to your C-Suite
  • How do the CX analytics dashboards of leading companies actually look like (real-life examples!)

Date: Tuesday, August 31st
Time: 9 AM EST (UTC -4)/ 4 PM EEST (UTC +3)
Running time: 45 min

PS! No worries if you are not able to attend in real-time. Register now and we’ll send a recording afterward!

>> Enjoy the recording of the webinar here

Free Webinar: How Winning Companies Turn Customer Experience Data Into Action

About the speakers:

Troy Woodson

Troy is Director of Customer Acquisitions at Feedbackly, one of the most flexible Customer Experience management platforms available. The Feedbackly team has helped many industry leaders across the world succeed with their CX programs and become CX front-runners. Among the many, they have helped the City of Helsinki, Merck, Innovasport, the Australian Government, Banregio. Troy will share his experience and the learnings of Feedbackly about how winning companies make their data actionable.

Mieke Houbrechts

Mieke is the Marketing Manager of Cumul.io, a software platform providing powerful embedded analytics solutions for SaaS platforms & enterprises. Mieke and her team have helped SaaS businesses and enterprises globally to make their data easily accessible and interpretable for their customers through interactive, embedded visualizations. They’ve helped companies like Selligent Marketing Cloud, Proximus and the City of Antwerp save months of development time.

This webinar was live on August 31st, 2021. Big thanks to all the registrants and participants. We’re thrilled that the webinar had almost 400 registrants! Thank you!

Enjoy the free replay: