Free Webinar: Using Your Customer Feedback To Increase Revenue

Free Webinar: Using Your Customer Feedback To Increase Revenue

Reputation’s CX Strategy Director, Chris Sparling will look at where CX sits in 2021’s ever-evolving world. How can businesses of all sizes use the omnichannel feedback of their customers, from both structured and unstructured sources, to improve their operations and turn these improvements into directly attributable revenue?

And what are the other reasons why businesses would want to do this? The experiences of your customers can also be used to attract new customers and help to showcase your brand online; Chris will also cover how brands can truly understand the insight behind the feedback, and use that insight to attract new customers to continue growth, and look into some of the common challenges when it comes to monetising feedback.

Join us on September 22nd to learn about the connection between your customer feedback and your business reputation, and how CX leaders turn this customer feedback into attributable revenue.

This webinar is brought to you by CXforum partners Reputation, Carepage and Feedbackly.

>> Save your free seat here

In this webinar you will learn:

  • How to optimise your reputation and online presence
  • How to leverage customer feedback to increase revenue
  • How to manage customer feedback and CX at scale
  • How to truly understand the insight behind the feedback
  • Challenges with monetising feedback and some tips on how to make it happen

Date: Wednesday, September 22nd
Time: 9 AM EST (UTC -4)/4 PM EEST (UTC +3)
Running time: 45 min

PS! No worries if you are not able to attend in real-time. Register now and we’ll send a recording afterward!

>> Save your free seat here

About the speakers:

Chris Sparling, CX Strategy Director at Reputation

Chris Sparling is a 15-year veteran of the Customer Experience sector. Chris gets the most satisfaction from helping others find solutions that make them more successful, and situations where he can apply his skills to many situations. Chris has extensive experience within Retail, Hospitality, Automotive, Travel, Call Centres, and Digital/Technology sectors, in a range of businesses. Some of Chris’ key strengths and experience lie within CX strategic planning, CX program design, strategic relationship building, storytelling through data insights, sales pitching, SaaS, client relations and big data. His last role was at InMoment where he held a number of roles across a 10-year stint with the business. In his current role, Chris works with Reputation as their CX Strategy Director, and has been with the Silicon Valley-headquartered business since September 2020. He lives in Derbyshire, the UK with his wife and two daughters.

Free eBook: Emotional Value Index (EVI®) – The Next Big Thing in CX Since the NPS

Free eBook: Emotional Value Index (EVI®) – The Next Big Thing in CX Since the NPS

We know CX matters when it comes to sales. Today, a whopping 46% of consumers say that customer experience is the main driver of the purchase decision whereas pricing is only 20%. But what is the main driver of customer experience? Emotions.

Emotions are the key drivers that ultimately determine whether we buy or not. They comprise the most vital part of the customer experience: Everything from customer satisfaction to the willingness to recommend is tied to them. Furthermore, once we’ve decided to buy, we choose which company to do business with based on the experience and the emotional drivers behind it.

The research done by Mr. Colin Shaw and his team from the London School of Economics shows that rather than focusing solely on NPS and CES, you need to shift your attention to creating emotions that you want to elicit throughout the customer journey and find a way to measure them. 

This led to the creation of the EVI® or the Emotional Value Index. The Emotional Value Index (EVI®) measures the level and types of emotion that drive your sales. It automatically delivers invaluable data and insight which can be used to optimize your business to drive better results.

This ebook is created by CXforum and Feedbackly.

From this ebook you will learn:

  • What is Emotional Experience and why it is important
  • What is the Emotional Value Index (EVI®)
  • How to measure Emotional Experience and EVI®
  • How to calculate EVI®
  • What can you learn from the EVI®

The ebook also includes links to additional free resources about Emotional Experience and EVI®!

Download your free ebook here:

Free Webinar: How Winning Companies Turn Customer Experience Data Into Action

Free Webinar: How Winning Companies Turn Customer Experience Data Into Action

Recording now available!

>> Enjoy the recording of the webinar here

Measuring CX is more popular than ever, but only a few businesses are following the main principles of Customer Experience Analytics and actually getting valuable insights from the customer feedback gathered. It doesn’t need to be that difficult and we have invited two experts to show you how simple it can be!

We have invited a Customer Experience professional and an expert in world-class reporting to show how leading businesses around the world ensure that customer feedback they are gathering is easy to understand and actionable. They have found 7 principles that the winners are following (and you should follow) to make sure that everyone from your web store manager to C-Suite is able to make sense of your CX data and use it in decision-making.

Join us on August 31st to find out the main rules of Customer Experience analytics that leading companies around the world are following to make customer feedback actionable on any level of a company, from C-Suite to a store manager.

This webinar is brought to you by CXforum partners Cumul.io, Carepage and Feedbackly.

>> Enjoy the recording of the webinar here

In this webinar you will learn:

  • 7 principles that winning companies are following to keep their customer feedback actionable
  • How & why to present CX data to your C-Suite
  • How do the CX analytics dashboards of leading companies actually look like (real-life examples!)

Date: Tuesday, August 31st
Time: 9 AM EST (UTC -4)/ 4 PM EEST (UTC +3)
Running time: 45 min

PS! No worries if you are not able to attend in real-time. Register now and we’ll send a recording afterward!

>> Enjoy the recording of the webinar here

Free Webinar: How Winning Companies Turn Customer Experience Data Into Action

About the speakers:

Troy Woodson

Troy is Director of Customer Acquisitions at Feedbackly, one of the most flexible Customer Experience management platforms available. The Feedbackly team has helped many industry leaders across the world succeed with their CX programs and become CX front-runners. Among the many, they have helped the City of Helsinki, Merck, Innovasport, the Australian Government, Banregio. Troy will share his experience and the learnings of Feedbackly about how winning companies make their data actionable.

Mieke Houbrechts

Mieke is the Marketing Manager of Cumul.io, a software platform providing powerful embedded analytics solutions for SaaS platforms & enterprises. Mieke and her team have helped SaaS businesses and enterprises globally to make their data easily accessible and interpretable for their customers through interactive, embedded visualizations. They’ve helped companies like Selligent Marketing Cloud, Proximus and the City of Antwerp save months of development time.

This webinar was live on August 31st, 2021. Big thanks to all the registrants and participants. We’re thrilled that the webinar had almost 400 registrants! Thank you!

Enjoy the free replay:

FREE Webinar: Next-Gen CX Analysis – How Best Companies Turn Massive Customer Data Into Revenue-Driven Insights

FREE Webinar: Next-Gen CX Analysis – How Best Companies Turn Massive Customer Data Into Revenue-Driven Insights

Recording now available!

>> Enjoy the recording of the webinar here

Just like every business out there, also you are gathering massive amounts of data about your customers, from support conversations to feedback to revenue. Customer data is extremely valuable. Everyone agrees with it. But only a few can make sense of the data gathered and get action points that have an impact the revenue. Have you ever realized that with the help of Artificial Intelligence you can automatically get actionable insights?

To show how simple it is to have a personal data expert (AI) giving you advice when you need it the most, we have put together this webinar for you.

Join us on June 16th to see 3 practical examples of how you can increase your revenue with the help of AI-driven Customer Experience data analytics.

This webinar is brought to you by CXforum partners Aiwo, Carepage and Feedbackly.

>> Enjoy the recording of the webinar here

In this webinar you will learn:

  • How Artificial Intelligence (AI) and Machine Learning (ML) are removing the limitations of Voice of Customer data analysis
  • Which data you should analyze with AI and ML in addition to customer feedback to boost your Customer Experience
  • How 3 companies are utilizing AI and ML in analyzing customer feedback data and customer conversation data to take actions that have an impact on their revenue

Date: Wednesday, June 16th
Time: 9 AM EST (UTC -4)/ 4 PM EEST (UTC +3)
Running time: 45 min

PS! No worries if you are not able to attend in real-time. Register now and we’ll send a recording afterward!

>> Enjoy the recording of the webinar here

AI and CX data free webinar

About the speaker:

Tommi Tallgren

Tommi is Chief Revenue Officer at Aiwo, one of the world’s most innovative CX data analytics platforms. Together with the Aiwo team, he is helping large B2C companies to use the power of AI/ML in customer data analysis and visualize actionable insights from tens of thousands of customer connections. Finding impactful action points from your massive CX and customer data has never been easier!

This webinar was live on June 16th, 2021. Big thanks to all the registrants and participants. We’re thrilled that the webinar had about 200 registrants! Thank you!

Enjoy the replay:

The impact of chat service on the e-commerce CX

The impact of chat service on the e-commerce CX

A good digital customer experience is proven to contribute to online customer satisfaction, sales, customer loyalty, and positive word-of-mouth communication. However, very little research has been done on the topic, especially in Finland, although digital customer experience has been a big topic in sales and marketing discussion for a long time.

The effects of using Finnchat’s chat service on e-commerce customer experience and attitudes towards e-commerce were extensively studied in 2017. The study included five large Finnish e-commerce stores and a survey was conducted for e-commerce customers who had made a purchase in the previous two months. This remains still the largest and most extensive study on the subject to date in Finland.

A total of 7228 responses were received to the study. The group comparison of the results analysis distinguished between respondents who used the help of Finnchat’s chat agent in connection with the last purchase (“chat respondents”; n = 655) and respondents who did not use it (“non-chat” n = 6573).

The benefits of chat for online shopping

The research results showed that the chat service brings significant benefits to online shopping. Chat service was found to improve the sales efficiency of e-commerce visits, but also to bring long-term benefits through an improved customer experience.

The main benefits of the chat service for online stores that emerged from the study:

  • The customer buys more
  • The customer buys more often
  • Customer exit is decreasing
  • The number of recommenders is growing
  • Commitment to the brand is growing
  • Customer satisfaction is improving

Customers using the e-commerce chat service:

  • Recommended e-commerce 47.5 % more likely
  • 40.7 % more likely to trust the online store
  • Intended to make repurchases 28.0% more likely
  • Were satisfied with e-commerce 27.3% more likely

According to the research results, chat agents were able to solve 72.4 % of the problems faced by the customer in online shopping. A chat conversation during an e-commerce visit nearly tenfold the probability of a customer making a purchase (an improvement in the conversion rate of 895 %).

E-commerce sales per session (= sales euros per e-commerce visit) was 1310 % higher when the visit was combined with a chat.

Customers with experience in the chat service were 39.7 % less likely to leave the online store when they encountered the problem, and the average purchase of a chat customer was 37 % higher than other customers.

The importance of the chat service in purchasing decisions during an e-commerce visit

The three most important things that customers who tried the chat service needed help in the study:

  1. Getting more information about the products
  2. Inquiry about product availability
  3. Selection of suitable products

Customers needed help from chat customer service especially for things that support the purchase decision. According to the results of the survey, Finnchat’s chat agents are able to meet customers’ needs and help customers make purchase decisions. 85.0 % of chat respondents found the chat service useful when making their previous purchase in an online store and 64.1% of chat respondents felt that they would not have been able to make their purchase decision without the help of the chat customer service.

Now in 2021 interacting within websites is a very important factor in digital CX. Chat service is one big thing when interacting on your websites, but it is not the only one. We believe that creating different service layers within a website is a good way to develop the digital CX. These service layers include proactive self-service, automation (chatbots and AI), personal chat service, and expert service to solve the most challenging cases.

Digital CX – download all research data for your use
From our free e-book about digital customer experience, you’ll find a more detailed summary of the results of that study. In addition to the statistics found in this article, the e-book covers the importance of the chat service in the following areas of research:

– The effects of chat conversations on customer attitudes and shopping experience
– E-commerce visit manageability

– Finding information in an online store

– Trust and satisfaction with e-commerce

– E-commerce customer loyalty

In addition to this research, the e-book covers in detail how digital customer experience and holistic customer experience are formed. At the moment, this e-book is available only in Finnish. You can download the e-book from HERE.

Pietari works as a Marketing Manager at Finnchat, which as a company strives to improve the quality of the digital customer experience with its services. Pietari has an extensive work history of more than five years in the marketing office and his areas of expertise are in the field of digital marketing and content production. In his spare time, Pietari is a passionate fly fisherman who has been a member of Fly Fishing Team Finland since 2015 and has written dozens of articles for fishing magazines. Pietari can also be spotted on endurance running loops several times a week. LinkedIn: https://www.linkedin.com/in/pietari-sipponen/

Webinar gratuito: la experiencia emocional – una nueva métrica para medir CX

Webinar gratuito: la experiencia emocional – una nueva métrica para medir CX

Recording now available!

>> Enjoy the recording of the webinar here

Medir la experiencia del cliente siempre ha sido importante, el contexto actual ha hecho que sea indispensable. Solo unas pocas compañías o marcas pueden diferenciarse e ignorar al cliente y no entender que la experiencia al cliente sea una ventaja competitiva.

Probablemente esté de acuerdo y a la vez sepa que la recopilación de datos (CX) y la capitalización de estos, son clave para su negocio, aunque el reto reside en identificar las acciones que deben implementarse … aunque no están siempre tan claras.

Feedbackly junto con el CX Forum ha desarrollado una métrica (completamente nueva) de medición de la experiencia emocional. Este nuevo marco toma en consideración la gran variedad de emociones y cómo estas emociones impactan en los resultados de su negocio. Estaremos encantados de compartir con usted los datos y detalles más relevantes durante nuestro webinar

Participe en nuestro Webinar el el próximo 27 de Mayo, para encontrar las respuestas a algunas preguntas clave sobre cómo las emociones impactan en los resultados de su negocio y cómo puede utilizarlas para hacer crecer su negocio.

El seminario web se lo ofrecen Feedbackly y ShowCx

>> Enjoy the recording of the webinar here

 

Durante este webinar se hablará de los siguientes aspectos:

  • ¿Qué es la experiencia emocional y por qué es importante?
  • ¿Cómo recopilar datos sobre la experiencia emocional?
  • ¿Qué KPIs se deberían aplicar para analizar la Experiencia Emocional?
  • ¿Qué se debe tener en cuenta a la hora de analizar los datos de CX?
  • ¿Cuáles son los errores más comunes que se deben evitar?

Fecha: 27 de Mayo, 2021

Hora: 10 AM PET (UTC -5)

Tiempo de duración: 45 min

PS! No se preocupe si no puede asistir. Regístrese ahora y tendrá acceso a la grabación, a posteriori.

>> Enjoy the recording of the webinar here

 

Sobre Jaakko Männistö

Jaakko es un apasionado profesional del CX, uno de los creadores del EVI® Emotional Value IndexTM es fundador y director ejecutivo de Feedbackly, cofundador de CX Forum y de la CX Academy y autor del manual de CX The Journey. A la vez que investigador en el área del uso de herramientas de inteligencia artificial con aplicación en el área de la experiencia al cliente. Jaakko ha sido incluido en la lista “CX Rising star” de Forbes 30 Under 30

Sobre Luigi Casanova

Luigi Casanova además de ser un emprendedor con una dilatada y exitosa experiencia en el campo CX, es un referente en el mercado Peruano, a través de su consultora especializada: Show CX, a través de la cual dan soporte a clientes (de sectores diversos) en el diseño o re-diseño y/o desarrollo de experiencias que mejoren la calidad de vida y estados de ánimo de las personas; haciendo negocios más plurales y rentables para sus clientes. Además cuenta con una dilatada carrera en la docencia, por ejemplo dirigiendo el Programas de Especialización en Customer Experience Management de la Universidad Peruana de Ciencias Aplicadas (edited)

www.showcx.comhttps://linkedin.com/in/luigidelperu

 

Free recording now available: