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It’s here now – Future CX Outlook Report


The most comprehensive package of practical data and a vast future outlook on where the CX market is going and how top companies are putting their customers at the heart of their strategy in the future.

What is the CX world talking about?

Increase Empathy to Feedback Processes with User Research

According to Stickdorn, Lawrence, Hormess, and Schneider (2018) customer journey maps should always be based on the actual research and user insights so that empathy towards customers could be increased, and their credibility improved. That way, it would be possible...

Free Webinar: How to use automation throughout the customer journey to increase profits

Join this webinar to learn how to use marketing automation to turn your customer feedback into revenue throughout your entire customer journey Date: Wednesday, June 1Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3)Running time: 45 min >> Save your free...

Free Customer Journey Map Template – Used and Loved by Thousands of Companies Globally

Every business wishes to provide people with products and services that they find valuable. To make it happen, your existing and potential clients need to find your product and the product needs to provide them with value - that makes sense, right. By mapping and...

Virtuaalinen takkakeskustelu Stockmannin kanssa: Tunnekokemus – mikä, miten ja miksi? (in Finnish)

Liity seuraamme rentoon takkakeskusteluun kuulemaan, miten ja miksi Stockmann, yksi Suomen suurimmista vähittäiskaupan toimijoista, mittaa tunnekokemusta. Milloin? Tiistaina 29. maaliskuuta 2022 klo 16:00Missä? VerkossaKesto: 60 min >> Varaa maksuton paikkasi...

Virtual Fireside Chat with Stockmann: Emotional Experience – What, How, Why

Join us for a cozy fireside chat to learn how and why Stockmann, one of the biggest retailers in Finland, is measuring Emotional Experience Date: Wednesday, March 30Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3)Running time: 60 min >> Save your free seat here PS! On...

Free Webinar: Integrating Your EX and CX – A Key Strategy for Success in Healthcare

Recording now available! >> Enjoy your free recording here During the COVID-19 pandemic, Customer Experience (CX) and Employee Experience (EX) have risen to the forefront of many businesses. Experience is what matters, and what makes your customers, as well as...

Free webinar. Experience at Scale: Building and Growing an Impactful CX Program

Recording now available! >> Enjoy your free recording here The larger the organization, the more important it is to standardize your CX program while having it personalized and localized enough. ManpowerGroup, the world’s leading workforce solutions company, has...

Free Webinar: What’s After NPS? Emotional Experience Is Dominating The CX Market

Recording now available! >> Enjoy your free recording here Technology is developing faster than ever before and this is one of the reasons why Customer Experience and managing it has become a competitive advantage of the businesses that win in the long term. In...

Ilmainen webinaari: Mitä NPS:n jälkeen? Tunnekokemus valtaa markkinoita suositteluindeksiltä

Webinaari saatavana nyt tallenteena! >> Katso ilmainen tallenne täältä Teknologian kehittyessä entistä nopeampaa, asiakaskokemuksesta ja sen johtamisesta on tullut tärkein pitkän aikavälin kilpailuetu, jota myös halutaan johtaa ja mitata. Sen vuoksi...

Why Your Business Should Measure Emotional Experience

There’s no doubt that emotions play a significant role in our purchasing behaviors. All of us have made at least one impulsive purchase in our life because it made us excited or happy. Similarly, we have also walked away or given up purchasing due to negative...

Why did we start CXforum?

We believe that people deserve to be happy and deserve to have better experiences. And our way to make that happen is to educate customer experience professionals globally. To do this, we have brought together the greatest minds in CX, the highest value network, and the latest knowledge. 


Of companies compete primarly on the basis of customer experience.


Of executives believe they offer an exceptional customer experience.


Of people agree that they have received a memorable and exceptional customer experience.

The biggest digital community of CX professionals

We believe that everyone deserves to be happy and receive better customer experiences.

That is the reason why we created a center of excellence and global knowledge base around “The entire journey”. This means that we had to create the largest global community of customer experience and employee experience professionals.

Technology has changed the world so that 89% of companies compete purely on the basis of CX. More surprisingly, only 10% of companies invest enough in their customer experiences to make a meaningful difference.

CXforum is an independent network of customer experience and employee experience professionals, companies, and people to bring knowledge and methods together to create better experiences unconditionally.


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CXforum has been the most important source of Customer experience and employee experience related content and knowledge for years. I work with CX technology so I need to stay up to date with what is happening in the market — That’s why I love CXforum community!

Alicia Miliano, Chief experience officer – AMEA area

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