Artificial intelligence (AI) is not only popular in headlines these days – but there is also an increasing number of published research papers on subjects pertaining to AI, making it an all-round hot topic. Although there is a lot of hype and anticipation about...

By Lauren Todorovic Word of mouth over time can either make or break any business. If customers have a good experience, they will tell others about how you made them feel, what you did to make them feel or how satisfied they were with your product. But if a customer...

By Lauren Todorovic Customers hold the key to the success of any company. So it’s vital that for your organization to get ahead of the competition, you need to listen to your customers. It seems that everyone knows this - and yet most organizations struggle to keep...

The customer journey will be reborn and start breaking the silos By now the concept of the customer journey has already been known for quite some time. But what we are seeing based on thousands and thousands of customer engagements is that the ideology is re-emerging....

Whether your business is an online store or a storefront downtown, providing excellent motivation for your staff will determine if you succeed in the long run. In today's economy, the businesses that will survive and thrive will be those that give each and every staff...

Customer Experience (CX) is not all about Surveys, but when measuring CX it is crucial to understand on what you measure and what you ask your customers. Regular customers is a one thing but what if the person is not your customer (yet)? We are regularly asked what...

Great sales representatives and marketing managers understand the importance of customer feedback and how it helps them to build a brand, create loyalty, and make sales. But many of us tend to use positive feedback as a way to reinforce our decisions and look at...

There’s a lot of buzz right now about customer experience (CX), and why it’s the next big thing for companies to differentiate themselves in a competitive market. But what are people really saying? By dedicating themselves to a better customer experience, companies...

What is upsell in the first place? This is a term you hear bantered around in the internet marketing world. Truth be told you live with upselling consistently; you might conceivably not be tuned into it. This article clarifies what an upsell is and how you can utilize...

Getting new customers is difficult, time-consuming, and expensive. In fact, it is 5 times more expensive than nurturing existing customers. So why not put more energy into keeping the customers you already have? You know them already. You know what they want. You know...