What’s happening in the CX world?

Want to stay up to date with everything going in the world of CX and EX? You’ve come to the right place!

Why is customer journey mapping important?

The customer journey is an integral element to understand customer experience effectively and gain advantages from it. It is the sum of different stages through which a customer passes, beginning from the first encounter with the brand until the post-purchase...

The Future of Customer Experience (CX) in the COVID-19 Era

Now more than ever we live in an ever-changing business environment and also businesses face this pandemic like never before. The COVID-19 pandemic has focused new attention on customer experience.  How can companies wisely move forward into the new normal, while...

Customer journey is taking over

‘Customer is the King’ and no one’s kidding about it. In an era where the business world is a spectrum of intense competition, every organization must strive to survive by utilizing the best strategies available out there. Even though you might already be aware of...

AI is still a utility of the few

Artificial intelligence (AI) is not only popular in headlines these days – but there is also an increasing number of published research papers on subjects pertaining to AI, making it an all-round hot topic. Although there is a lot of hype and anticipation about...

Why Is Customer Experience So Important To Measure?

There’s a lot of buzz right now about customer experience (CX), and why it’s the next big thing for companies to differentiate themselves in a competitive market. But what are people really saying? By dedicating themselves to a better customer experience, companies...

Using customer experience to upsell – What?

What is upsell in the first place? This is a term you hear bantered around in the internet marketing world. Truth be told you live with upselling consistently; you might conceivably not be tuned into it. This article clarifies what an upsell is and how you can utilize...

5 Key Ways To Improve Customer Loyalty

Getting new customers is difficult, time-consuming, and expensive. In fact, it is 5 times more expensive than nurturing existing customers. So why not put more energy into keeping the customers you already have? You know them already. You know what they want. You know...

Linking NPS to financial performance

Trying to find the ROI behind customer experience investments might be a tricky time to time. Here is one approach that is based on vast studies about companies that excel in listening to their customers and taking that information back to their business to improve...

CXforum is born!

We believe that everyone deserves to be happy and get better quality experiences every day. That is the reason why we created a center of excellence and global knowledge base around “The entire journey” which basically means that we had to create the largest global...

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