In this webinar, we’ll discuss with Joonas Kekäle from Kekäle about how to inspire the team to care and create the right emotional CX.
Date: Nov 26 (P.S. New date)
Time: 1 pm GMT (UTC +0), 2 pm CET (UTC +1), 3 pm EET (UTC +2)
Running time: 45 min
Can’t attend live? Register anyway, and we’ll send you a recording.
We all know that 95% of purchasing decisions are driven by emotion. Is your brand evoking the right emotions?
You have the power to influence your company’s emotional experience. In fact, every employee creates emotional experiences for your customers—whether you control it or not.
Kekäle is one of Finland’s best-known retail chains, loved for its exceptional customer experience and strong commitment to sustainability. Kekäle goes beyond simply talking about the importance of caring for customers – they actively measure the emotional experience that its products and services evoke. Creating the right emotions is essential to inspire customers to purchase, return, and remain loyal.
On Tuesday, November 26, CXforum host Evely Kaasiku will be joined by Joonas Kekäle, CEO of Kekäle, to discuss their journey toward team buy-in for evoking the right emotions and to share practical tips for measuring these emotional experiences.
Join us to ask your questions or simply listen in – you’re warmly welcome either way!
In this webinar, you will learn:
- How Kekäle built a company culture where employees truly care
- What methods they use to keep motivation high for evoking the right emotions
- How they measure emotional experience and apply emotion data in practice
About the speaker:
JOONAS KEKÄLE
CEO, Kekäle
Joonas Kekäle is the CEO of Kekäle, one of Finland’s most well-known retail chains, recognized for its exceptional customer experience and commitment to sustainability. Under his leadership, Kekäle has focused on fostering a company culture where employees are motivated to deliver memorable emotional experiences to customers. Joonas is passionate about using emotional data to drive customer loyalty and improve business outcomes. He brings a forward-thinking approach to retail, continuously seeking innovative ways to connect with customers on a deeper, more meaningful level.
Founded in 1957, Kekäle has over 60 years of experience in the retail industry. The company specializes in high-quality fashion for men, women, and children, offering brands focused on both style and sustainability. Kekäle places a strong emphasis on sustainable practices, with a commitment to sourcing responsibly-made products and reducing waste across its operations.
This webinar is brought to you by CXforum, Carepage, and Feedbackly.
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