Join this webinar to learn Air France’s best practices on how to build a B2B customer experience program that can take your business to the next level.
Date: Wednesday, May 10
Time: 9 AM BST (UTC +1) / 11 AM EEST (UTC +3)
Running time: 60 min
The CXforum audience has asked for a webinar about CX programs designed specifically for B2B businesses. We are excited to announce that at the next CXforum webinar, we will have a nice and cozy fireside chat with Lucia Terroni and Alisson Sergent from Air France Industries KLM Engineering & Maintenance to dig deep into the specifics of a B2B CX program.
At this webinar, we will discuss the story of building a B2B CX program for Air France Industries KLM Engineering & Maintenance. The webinar focuses a lot on the early phases of a CX program. However, every business is different and there might be interesting tips to learn also for advanced CX professionals.
Being in the early stages of a CX program or an experienced professional, welcome to join our chat with your questions and use a chance to learn from other CX peers!
In this webinar you will learn:
- What role a CX program should play in a B2B business
- How to build a customer-centric culture in a B2B business
- How to build a B2B CX program from the ground up
- What are the main challenges in building a CX program for a B2B business and how to overcome them
About the speaker:
Head of Customer Experience at Air France Industries KLM Engineering & Maintenance
Lucia is a Head of Customer Experience at Air France Industries KLM Engineering & Maintenance. Over the past 7 years, she has held various project management positions within the Air France-KLM group, focused on the deployment of B2E/B2C/B2B CRM solutions to improve the Customer Experience. She has thrived on managing customer-oriented solutions from strategic alignment to implementation.
Customer Experience Manager at Air France Industries KLM Engineering & Maintenance
Alisson is a Customer Experience Manager at Air France Industries KLM Engineering & Maintenance and she’s also part of the Continuous Improvement team. She has many years of experience working in the airline and maintenance industry and is nowadays an AFI Material & Services Directorate. She has been working with different CX roles at Air France KLM for the past five years.
This webinar is brought to you by CXforum, Carepage, Feedbackly, and Air France Industries KLM Engineering & Maintenance.