Recording now available!
Technology is developing faster than ever before and this is one of the reasons why Customer Experience and managing it has become a competitive advantage of the businesses that win in the long term. In order to manage it, you need to measure it. Leaders in CX know it and this is what differentiates them from the average business. But there is one thing that even the leaders are still learning about – how to measure Emotional Experience.
Purchase decision making has turned into more emotion, experience and customer journey based, but the methods businesses use today for measuring experiences are still on the level they were back in the 70s. Customer behavior has changed and it’s time to keep up with it. Are you keeping up with the new trends?
If you read this, you probably agree that human behavior has changed. This is why we have put together this webinar and invited two Emotional Experience pioneers, Minna Killström and Jaakko Männistö, to talk about what is Emotional Experience, how it is impacting your business revenue, and how you can measure and manage it.
In this webinar you will learn:
- How purchase decision making has changed towards more emotion-based
- What is Emotional Experience and how it is impacting your business revenue
- How can you collect data about your Emotional Experience
- Which KPIs to use for analyzing Emotional Experience
- What are the common pitfalls in measuring Emotional Experience and how to avoid them
Date: Tuesday, December 21st
Time: 9 AM EST (UTC -5)/4 PM EET (UTC +2)
Running time: 60 min
About the speakers:
Ph.D. of Economics, Nonfiction Author, Customer Experience Professional
Minna is a CX developer and expert interested in people and emotions. She has experience in business development, consulting and marketing. As a sign of her commitment to human behavior’s impact on business, Minna has a Ph.D. in Strategic Communication.
Awarded CX Leader, Founder, Researcher
Jaakko is a startup entrepreneur and an internationally awarded CX professional. Jaakko is a founder and CEO of Feedbackly, co-founder of CX Academy and CXforum. He also is one of the developers of the Emotional Value Index (EVI®) measurement framework and a global front-runner in Emotional Experience.