During the COVID-19 pandemic, Customer Experience (CX) and Employee Experience (EX) have risen to the forefront of many businesses. Experience is what matters, and what makes your customers, as well as employees, stay loyal to your business. But how to integrate CX and EX successfully to grow your business?
Too often businesses run surveys just to measure their customers’ experience across key service areas of their organization, but they forget that their employees are the eyes and ears of their organization. Just like they survey clients and their loved ones together to map themes or perception gaps, they often forget how important it can be to hear from employees about their experience and observations of the client experience and where they feel improvements can be made to enhance service design and the overall customer experience. Are you measuring EX and CX combined to deliver an enhanced customer experience?
We know it is difficult, and this is why we put together this webinar with the CX and EX experts in healthcare.
Join us on February 23rd to learn about one of the most important topics in healthcare today: how to deliver and measure an integrated CX and EX strategy in healthcare.
LAUREN TODOROVIC CEO & Founder of CarePage Business
Lauren has worked in the healthcare industry for over 15 years from clinical to senior managerial roles across acute, palliative care and aged care services.
Lauren has established CarePage to drive improved quality of care for the elderly through data collection and analytics tools in the aged care and retirement village sector. She founded Aged Care Report Card Pty Ltd back in 2014 that was the genesis of the innovation that is shaping the market today.
JANINE YEATES Head of Customer Success at CarePage Business
With over 10 years of experience in aged care, Janine has worked both in-house and agency side to deliver research, strategy, brand, marketing, and communications.
Driven to design and develop solutions to better improve outcomes for both older people and businesses operating in the sector, Janine maintains a deep understanding of sector reform and intra-dynamics and is constantly exploring the latest innovation in models for care and services globally.
The larger the organization, the more important it is to standardize your CX program while having it personalized and localized enough. ManpowerGroup, the world’s leading workforce solutions company, has clearly done a successful job at this and they are a great example for all international companies that aim to build experiences that your customers love.
We have invited ManpowerGroup’s Director of Global Experience & NPS, Bianca Gonteanu-Jurjiu, to share their journey about building and growing an impactful CX program.
How to handle the complexity of large-scale CX programs? How to scale and manage your multidimensional experience team? What are the main differences between managing experiences B2C and B2B? How has ManpowerGroup’s CX program evolved over time? What are ManpowerGroup’s biggest challenges and the keys to success? At this webinar, we will answer these questions and more.
Join us on February 2nd to learn about how to build and grow an impactful global CX program.
BIANCA GONTEANU-JURJIU Director of Global Experience and NPS
Bianca is Director of Global Experience and NPS at ManpowerGroup, the world’s leading workforce solutions company. For the past 4 years, she has overseen the large-scale deployment of the company’s CX program for both clients (B2B) and talent (B2C) in more than 50 countries, across 5 continents. Bianca and her team are responsible for the strategy, technology, learning and quality of the global and national CX activities, working with more than 100 national representatives to ensure that all levels in the business are accountable for the customer experience and consistently leverage the measurement and insight that the CX program provides.
Technology is developing faster than ever before and this is one of the reasons why Customer Experience and managing it has become a competitive advantage of the businesses that win in the long term. In order to manage it, you need to measure it. Leaders in CX know it and this is what differentiates them from the average business. But there is one thing that even the leaders are still learning about – how to measure Emotional Experience.
Purchase decision making has turned into more emotion, experience and customer journey based, but the methods businesses use today for measuring experiences are still on the level they were back in the 70s. Customer behavior has changed and it’s time to keep up with it. Are you keeping up with the new trends?
If you read this, you probably agree that human behavior has changed. This is why we have put together this webinar and invited two Emotional Experience pioneers, Minna Killström and Jaakko Männistö, to talk about what is Emotional Experience, how it is impacting your business revenue, and how you can measure and manage it.
Ph.D. of Economics, Nonfiction Author, Customer Experience Professional Minna is a CX developer and expert interested in people and emotions. She has experience in business development, consulting and marketing. As a sign of her commitment to human behavior’s impact on business, Minna has a Ph.D. in Strategic Communication.
Jaakko Männistö
Awarded CX Leader, Founder, Researcher Jaakko is a startup entrepreneur and an internationally awarded CX professional. Jaakko is a founder and CEO of Feedbackly, co-founder of CX Academy and CXforum. He also is one of the developers of the Emotional Value Index (EVI®) measurement framework and a global front-runner in Emotional Experience.
Teknologian kehittyessä entistä nopeampaa, asiakaskokemuksesta ja sen johtamisesta on tullut tärkein pitkän aikavälin kilpailuetu, jota myös halutaan johtaa ja mitata. Sen vuoksi mittaamisesta on tullut suositumpaa kuin koskaan, eikä syyttä. Teknologian nopeassa kehityksessä vain harvat yritykset pystyvät kilpailemaan puhtaasti teknologian pohjalta ja jättämään asiakkaan huomiotta. Asiakaskokemus on uusi kilpailuetu, joka ratkaisee sen, pysytkö kilpailussa mukana vai et.
Ongelma on se, että vaikka ostokäyttäytyminen on muuttunut tunne-, kokemus- ja asiakaspolkuvetoiseksi, mittaamme asiakaskokemuksia yhä kuten 70-luvulla. Liiketoiminta ja ennen kaikkea asiakas muuttui, mutta me jäimme viime vuosituhannelle.
Jos luet tätä, olet todennäköisesti samaa mieltä.
CX Forumilla on ilo esitellä, ensimmäinen suomenkielinen webinaarimme, jossa mukana keskustelemassa kaksi tunnekokemuksen suomalaista pioneeriä, Minna Killström ja Jaakko Männistö. Käymme läpi mitä on tunnekokemus, miksi se on tärkeää juuri sinun liiketoiminnalle ja miten sitä voi johtaa ja mitata. Minnan ja Jaakon käytännönläheinen lähestyminen aiheeseen on saanut kiitosta ja vetänyt maailmalla suuria yleisöjä.
KTT, Tietokirjailija ja asiakaskokemuksen ammattilainen Minna Killström on ihmisistä ja tunteista kiinnostunut asiakaskokemuksen kehittäjä ja asiantuntija. Hän on työskennellyt liiketoiminnan kehityksen, konsultoinnin ja markkinoinnin parissa. Minna on myös strategiaviestinnän vastaanottamisesta väitellyt kauppatieteiden tohtori.
Jaakko Männistö
Palkittu CX johtaja, Founder, Tutkija Jaakko on startup-yrittäjä ja kansainvälisesti palkittu asiakaskokemuksen mittaamisen ammattilainen kasvuyhtiö Feedbacklyssä sekä Suomen suurimman yrittäjien digitaalisen yhteisön Yrittäjä.io:n perustaja. Hän on myös Emotional Value Index eli EVI® -mittariston kehittäjä ja tunnemittaamisen globaali edelläkävijä sekä yksi CX Forumin perustajista.
One of the biggest questions regarding the collection of customer feedback is: How can you make customer feedback work for your business?
In this webinar, we will tackle this question and help you understand how to collect quality data from your customers, how to spot opportunities from your happy and unhappy customers in order to drive sales, boost customer loyalty, and reduce churn.
Join us on October 27th to learn about how to spot sales opportunities as well as how to reduce churn using your customer feedback.
This webinar is brought to you by CXforum partners Carepage and Feedbackly.
Troy is Director of Customer Acquisitions at Feedbackly, one of the most flexible Customer Experience management platforms available. The Feedbackly team has helped many industry leaders across the world succeed with their CX programs and become CX front-runners. Among the many, they have helped the City of Helsinki, Merck, Innovasport, the Australian Government, Banregio. Troy will share his experience and the learnings of Feedbackly about how winning companies use their customer feedback to increase sales and reduce churn.
Reputation’s CX Strategy Director, Chris Sparling will look at where CX sits in 2021’s ever-evolving world. How can businesses of all sizes use the omnichannel feedback of their customers, from both structured and unstructured sources, to improve their operations and turn these improvements into directly attributable revenue?
And what are the other reasons why businesses would want to do this? The experiences of your customers can also be used to attract new customers and help to showcase your brand online; Chris will also cover how brands can truly understand the insight behind the feedback, and use that insight to attract new customers to continue growth, and look into some of the common challenges when it comes to monetising feedback.
Join us on September 22nd to learn about the connection between your customer feedback and your business reputation, and how CX leaders turn this customer feedback into attributable revenue.
Chris Sparling, CX Strategy Director at Reputation
Chris Sparling is a 15-year veteran of the Customer Experience sector. Chris gets the most satisfaction from helping others find solutions that make them more successful, and situations where he can apply his skills to many situations. Chris has extensive experience within Retail, Hospitality, Automotive, Travel, Call Centres, and Digital/Technology sectors, in a range of businesses. Some of Chris’ key strengths and experience lie within CX strategic planning, CX program design, strategic relationship building, storytelling through data insights, sales pitching, SaaS, client relations and big data. His last role was at InMoment where he held a number of roles across a 10-year stint with the business. In his current role, Chris works with Reputation as their CX Strategy Director, and has been with the Silicon Valley-headquartered business since September 2020. He lives in Derbyshire, the UK with his wife and two daughters.
This webinar was live on September 22nd, 2021. We are happy to see the interest in the topic was big. Huge thanks to all the registrants and participants!
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